Social Media Campaign for 'Urban Grind'Digital Marketing
A dynamic social media campaign for a specialty coffee shop chain, highlighting their artisanal approach and community connections.
Project Details
Client
Urban Grind Coffee
Date
August 2023
Category
Social Media
"The social media campaign CTZNS developed transformed our online presence and had a direct impact on our business. Their understanding of our brand and audience was exceptional."
Daniel Kim, Marketing Manager
Urban Grind Coffee
Challenge
Develop a social media campaign that would differentiate Urban Grind from other specialty coffee shops while driving foot traffic to their three Houston locations.
Solution
We created a 12-week content strategy focused on 'Coffee Culture Redefined,' featuring behind-the-scenes content, barista spotlights, and customer stories. The visual approach emphasized authentic moments with a consistent editing style.
Result
The campaign increased Instagram engagement by 78% and contributed to a 25% increase in store traffic. The client reported that new customers frequently mentioned seeing their social media content.
Project Showcase
