Summer 2024 LookbookSeasonal Collection
A vibrant exploration of summer fashion trends, featuring bold colors and relaxed silhouettes that capture the essence of the season.
Project Details
Client
CTZNS Internal
Date
March 2024
Category
Fashion Photography
"The Summer 2024 Lookbook perfectly captured our vision for the collection. The creative direction was spot-on, and the results exceeded our expectations."
Maya Johnson, Creative Director
CTZNS Fashion Division
Challenge
Create a cohesive visual narrative that showcases our summer collection while maintaining the brand's distinctive aesthetic and appealing to our target demographic of urban creatives.
Solution
We developed a concept centered around 'Urban Oasis,' blending city environments with natural elements to create striking visual contrasts. The shoot took place across multiple Houston locations, incorporating architectural elements with carefully selected props and styling.
Result
The lookbook generated significant engagement across social platforms, with a 43% increase in engagement compared to previous seasonal campaigns. The collection saw a 28% boost in sales within the first two weeks of launch.
Project Showcase
