Spring 2023 LookbookSeasonal Collection
A fresh and vibrant showcase of spring fashion, featuring light fabrics and a pastel color palette that celebrates renewal and growth.
Project Details
Client
CTZNS Internal
Date
January 2023
Category
Fashion Photography
"The Spring 2023 Lookbook perfectly captured the essence of our collection. The creative direction was innovative yet accessible, resulting in our most successful spring launch ever."
Sophia Chen, Product Manager
CTZNS Fashion Division
Challenge
Create a spring lookbook that feels fresh and innovative while maintaining brand consistency and showcasing the versatility of the collection.
Solution
We developed a concept called 'Urban Bloom,' shooting in various Houston locations where nature and city intersect. The creative direction emphasized movement and natural light to capture the essence of spring.
Result
The lookbook helped establish our spring collection as our most successful seasonal launch to date, with a 52% increase in social media engagement and a 40% boost in sales compared to the previous spring.
Project Showcase
