Winter 2023 LookbookSeasonal Collection
An atmospheric exploration of winter fashion, featuring layered textures and a moody color palette that evokes the season's introspective mood.
Project Details
Client
CTZNS Internal
Date
October 2023
Category
Fashion Photography
"The Winter 2023 Lookbook perfectly balanced artistic vision with commercial appeal. The team's attention to detail and understanding of our brand was impressive."
Thomas Reed, Marketing Director
CTZNS Fashion Division
Challenge
Develop a winter collection lookbook that stands out in a crowded market while maintaining our brand's unique voice and aesthetic principles.
Solution
We created a concept titled 'Urban Frost,' combining industrial settings with winter elements. The shoot utilized natural light and carefully selected locations throughout Houston to create a sense of winter atmosphere despite the city's mild climate.
Result
The lookbook received critical acclaim in several fashion publications and drove a 35% increase in winter collection sales compared to the previous year.
Project Showcase
