Brand Identity for 'The Juice Box'Brand Development
A vibrant and playful brand identity for a new cold-pressed juice bar in Houston's Heights neighborhood.
Project Details
Client
The Juice Box
Date
April 2023
Category
Brand Identity
"CTZNS created a brand identity that perfectly captures our energy and values. The design has become a key part of our success and customers frequently comment on how much they love our branding."
Olivia Park, Founder
The Juice Box
Challenge
Create a distinctive brand identity for a new juice bar that would stand out in a competitive market while appealing to health-conscious consumers and reflecting the neighborhood's artistic character.
Solution
We developed a brand strategy centered around the concept of 'Vibrant Living' and created a visual identity featuring hand-drawn illustrations, a bright color palette inspired by fresh produce, and playful typography.
Result
The brand identity helped The Juice Box achieve 200% of projected sales in their first quarter. Their Instagram following grew to over 10,000 in the first three months, driven by the distinctive visual identity.
Project Showcase
